From the moment you wake up, you are making decisions. Thousands of microdecisions are made everyday. You are either taking action on a decision or processing whether or not to act. There are likely several decisions ping-ponging around your brain at any given time. It is exhausting.
Every person has a process of sending a decision through several internal filters or a personal algorithm. Those filters include your values, your desire for control and your intuition to protect yourself.
Our decision-making systems can be on overload because companies build their business to give you lots of choices. To prove this, go into a Starbucks and listen to 10 people place an order. Or walk down the cereal aisle at the grocery store.Read More