Posts tagged marketing
An elevator pitch is too long

I usually decide in the first 5-10 seconds whether I want to actively listen to someone describe their business or passively and politely listen.

I don't think I set the bar too high.

If you are face-to-face with someone - it is worth more than any paid advertising; make the most of it. 

You aren't just "pitching" to them.  If they believe in what you are selling (service or product), you are also pitching to their network.  Think of the circle system on LinkedIn or, more historically, six degrees of Kevin Bacon.

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